Personas
Tony
Pain points
20 years old
It’s difficult shopping foreign stores, with the conversion rates and limited places where I can use my naira card, giftcards seem like a viable option. But the rates are highhhhhh.
Goals
I like being fresh and on-trend but the pandemic and dollar rates, it’s becoming increasing, lt difficult to get the stuffs I like
Motivators
Instant service
Ease of purhase
Inhibitors
Rates
Lives in Lagos, Nigeria
Student
Personality
Passive
Assertive
Modest
Vain
Favourite apps
Favourite brands
Personas
Susan
Pain points
24 years old
I don’t like anything that stresses me. I wish shopping abroad was easier. It will make it easy to get the products and items I want/need that way I can get more views on IG and maybe even become an influencer. I can’t shop and buy clothes from the shops that my favourite YouTubers buy from.
Goals
I always envy influencers and will love to be one (who doesn’t want to have free clothes and hair) but to get there, I need to build my brand and I can’t do that with local stuff
Motivators
Awareness
Customer service
Ease of purchase
Inhibitors
Rates
Prefers the ease of trading on Whatsapp
Lives in Lagos, Nigeria
Makeup artist
Personality
No-hoper
Go getter
Dependent
Independent
Snobbish
Humble
Favourite apps
Favourite brands
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MOJOLAADE ADEGBITE