Results and Growth
In few months, the designs were ready and given to the engineering team for development. We had great success after the launch of the app and an increased numbers in our transaction volume, active users, and users that did a transaction. This was greatly influenced by the marketing strategy along with our presence in the Big Brother Naija reality TV show. This also had immense growth in terms of revenue to the business.
Increase in weekly transaction volume
4.8%
Increase in number of active users
7.2%
Increase in number of users that did a transaction
14.3%
Average 3 months post-launch
Aftermath & Retrospective
1
I learnt a lot about myself and how to be capable of elevating thoughtful, intuitive interactions into gorgeous user experiences.
2
I also learnt about the importance of research and proper understanding of a product.
3
Improving my motion design and prototyping skills was also a key learning point for me while working on this project.
4
I improved my collaboration skills while working with multiple designers and team members on this project.
5
I ensure that handing off the designs to the engineering team was smooth due to constant communication, collaboration and feedback.
Next steps
Moving forward, the team is out to focus on optimizing the experience on the app and providing a friendly user experience, through design, conducting user interviews, listening to user feedback, improving the onboarding experience as well as reducing time taken in completing transactions.
MOJOLAADE ADEGBITE