The Approach
In November 2020, I began working on the designs for the Glover app. I worked side by side mobile and web developers to map the user journey and API architecture. Early collaboration made everyone confident enough to take ownership and the relationship between design & code was flawless.
I gathered my research as well as ideas to design various iterations through the designing process, conduct usability test, and received continuous feedbacks from the stakeholders, product manager and the development team. I kept the process as lean as possible, it was important to be able to iterate very quickly working with a tight deadline.
I was later joined by two of my colleagues. We collaborated closely to ensure that we were both in line with the project scope, specifying in detail our design approach and process in order to maintain an overall consistency on both the mobile and web app.
Find the problem, explore the solutions.
Most giftcard owners would prefer the value of the giftcard in cash for other more pressing issues than to spend the giftcard on the e-stores that do not retail their immediate needs.
Also, a significant population of people due to trust, and poor digital awareness are more disposed to offline shopping behaviors than online shopping behaviors. In other news, it has been observed that most of our traditional bank cards are rejected on some international sites where giftcards are purchased, hence, people who are unaware of available payment options find it inconvenient/stressful to purchase these cards.
Insights from persona research have revealed that there is a prospective market for giftcard buying if the rates are at par or below-market exchange rates. Vendors and end-users would find it more profitable and trusting to purchase giftcards at lower rates and shop on trusted international online stores where they are assured of the authenticity of the products.
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Glover Web App Case Study
Glover offers a convenient and trusted means of exchange of unwanted giftcards for cash to provide users better value for their money.
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