Success metrics
Simple trading experience
Ideally, we want our users to have an awesome and understandable experience while trading with the Glover web app. This helps in improving our customer satisfaction score as well as reducing the error rate of our users.
Increase customer loyalty
We want to establish a better relationship with our users so as to improve purchasing ratio and reduce the churn rate as regards the Glover app
Product awareness and adoption
People discover the usability of the Glover web app and become long-term users, therefore increasing the average weekly number of transactions.
Assumptions & Insights
The majority of our users who sell giftcards are within the ages of 17 and 35.
About 96% of our giftcard sell users are male.
We have a significantly higher potential of female customers for giftcard buy
The most efficient platform to reach existing and potential customers is Instagram
The majority of these users have irate tendencies
Go to next page
MOJOLAADE ADEGBITE